60th Street Strong

A coalition to prevent gun violence in West Philly

ACHIEVEability is an amazing organization in the West Philadelphia area helping the predominantly black neighborhood for the past 40 years. They want to create a community oriented program to help teens and young adults facing gun violence in the neighborhood.

Overview

The Project

60th Street Strong is all about reviving the 60th street corridor while helping the youth in the area overcome gun violence. The brand needs to engage ACHEIVEability’s predominately femme identifying audience, predominately masculine identifying business owners, and the youth in the area. Focus groups expressed the importance of showcasing blackness at the forefront of designs.

Solutions

We created a brand design that was inspired by the strong identification with their street and the amazing colors already around the 60th Street Corridor. I created custom Canva templates for business owners and interns to easily showcase 60th Street events. Lastly, the logo suite is extensive to appeal to the variety of audiences while still being able to easily identify with the coalition.

The Logos

Supporting Graphics

Canva Templates

Hear it from ACHIEVEability

“ She understood our mission and shared our values, and went above and beyond to make our logo design right for us!”

- Emma Soler, ACHIEVEability

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